Use These Website Updates To Secure Your Business During A Recession
In times of economic uncertainty, it is important for businesses to remain competitive and increase their online presence. Making some simple website changes can help secure your business in the face of a recession by boosting sales and increasing customer trust. The Wilmington Chamber of Commerce understands how these challenging times can present stress for small business owners. In this blog post, we will discuss best practices on how to make website changes that can help your business thrive during a recession and reduce that stress.
Clean Up The Navigation Menu
Your website's navigation menu should be organized, easy to follow, and not cluttered with too many pages. Cleaning up the navigation menu will help customers find the information they are looking for quickly and allow them to purchase items more easily. Additionally, streamlining the navigation menu helps search engine optimization (SEO), which leads to better overall rankings in search results.
Optimize The Site For Mobile Devices
More people are using mobile devices such as phones and tablets to access websites now than ever before. Optimizing your site for mobile devices is essential if you want to remain competitive and increase sales. Make sure that all buttons, images, text, and other elements are sized correctly on mobile screens so customers have a pleasant user experience while browsing your site.
Add Customer Testimonials
Customer testimonials are one of the best ways to build trust between your business and potential customers. If a customer has had an excellent experience with your product or service, ask them for a written review or even an audio or video recording of their experiences with your business. Adding these testimonials can help boost sales by showing potential customers that others have already had success with what you offer.
Refresh Your SEO
Search engine optimization (SEO) is key when it comes to making sure potential customers can find your website during a search. Refreshing SEO includes updating page titles, and meta descriptions, as well as adding keywords throughout content pages, optimizing images with alt-texts, and creating internal links between related posts/pages/content. Doing so will help make sure customers can find what they need more quickly, which could lead to increased sales over time. You can also update old content, which will contribute to better rankings as well.
Boost Page Loading Speed
The speed at which pages load on your website is essential for user satisfaction as well as helping improve rankings in search results. Make sure that large images are compressed before being added onto webpages, as this will ensure faster loading speeds on all devices (especially mobile). Additionally, using caching plugins and setting up CDN services can really speed up page loading times, which could result in higher conversion rates.
Utilize PDF Tools
Using Portable Document Format (PDF) files on websites allows businesses to share documents securely with customers without having any unintended consequences such as data leakage. Additionally, having PDFs available also ensures that customers receive complete information about products/services without going through long web pages that may contain outdated content or broken links. If you need customers to fill out or sign a form, you want to use a PDF filler tool.
Learn More About Data Analytics
Taking online courses focused on data analytics is essential if you want to understand how visitors interact with websites or how to track campaigns. Analytics tools can provide strong information that will help you make informed decisions when it comes to marketing or launching a new product. Look online at the options for analytics tools, as there are several types available for small businesses.
Making some simple alterations or updates to your website can go a long way toward strengthening your small business when a recession looms overhead. This process doesn't have to be costly or time-consuming. With resources such as PDF tools and analytics, you can keep growing your business with the peace of mind that it's secure and that you have all the knowledge you need to make smart decisions for the future.
Have a question for the team at the Wilmington Chamber of Commerce? Get in touch today.
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